Monday, August 26, 2013

An Author Tagline ... ?

In the words of Elizabeth Mueller a tagline is a catchy phrase that sums up what a certain product (person, place or thing you are promoting) is. Here are several examples to help give you an idea:

Got Milk?
Just do it
What's in your Wallet?
The happiest place on earth
Time to make the doughnuts
Thank heaven for 7-11
Shouldn't your baby be a Gerber baby?

Click here to read a fabulous post on 10 companies that totally define their taglines.

Poor Ali Cross, I keep picking on her, but her author tagline is one that I can't get out of my mind, it ROCKS: "Stories that transcend the ordinary"  Admit it, it's awesome, right?

Virginia Lori Jennings, a friend of mine, said over on my FaceBook Timeline, "An author tagline is a saying that embodies your writing subject, why you write, and what you want your stories to achieve.-> sorta like a slogan."

Are you catching a vision for you tagline?
We are discussing author branding, taglines and platforms today at my blog. Please drop by and say hi!

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