Making my own book trailer

Okay, so last year I decided to take my unpublished chick lits and indie publish them, because I had nothing to lose. They weren't making any money sitting on my hard drive, and agents and editors all told me that they liked my writing, but that no publisher was touching chick lit with a ten foot pole, not for a new writer. Furthermore, they're Mormon chick lit. I'd already published one book with one of the major LDS publishers and at the end of the day decided it wasn't worth the hassle for the very limited exposure I got in such a tiny, regional market. So, why not see how it worked in the national market? Fast forward eight months and I am making more money from my indie novels than I am from my science fiction short stories, and I've been paid pro rates on my short stories for years, but the gap keeps on widening as the novels sell incrementally more each month. I never thought I'd be a self published author OR a chick lit author. It's funny the twists and turns life takes sometimes. Nowadays I love being both traditional (as Emily Mah, the science fiction/fantasy author) and indie (as E.M. Tippetts, the LDS chick lit/YA author) and what I especially love about being indie is all the skills I have to learn. I know so much more about how a book goes together, gets seen by readers &tc. nowadays, which can only help my traditional publishing career, I think.

So I decided to try to make my own book trailer. I should have kept my first ever draft, but I saved over it. When I realized that it was worth showing a before/after, I did save one of the older drafts.

The images are from Shutter Stock, which is also where a lot of cover designers get the raw material for their cover art (including me), and the music is from Premium Beat. Since I don't have the talent or resources to do a live action trailer, I knew I had to invest a little into getting professional images, and especially into music. Premium Beat does movie trailer music, as in what people in Hollywood literally buy for their trailers. The site has a cheaper rate for us small time indie folks. What is absolutely critical in any business you start up is to be thrifty, not cheap. The idea is to get good value for money, not avoid spending it altogether. If you can only afford a slideshow trailer, then you pay good money to make it the very best slideshow trailer you can afford, and if you can do live action, invest in making it look professional. Having a bunch of your friends in a park speaking Old English with people throwing frisbees in the background is a complete waste of your money. Having no trailer is better than having a bad one.

Sooo, I had to see if I could make a "not bad" one. Here is the first "final draft" version I created:

As I said, the above trailer was my first "final draft", where I thought, "Okay, that'll work". Only it doesn't. There are many, many flaws in it, but the ones I spotted were:

1) No reference to my website. Oops. Duh. I should have that in there because this trailer is embedded in other sites all over the net, including Goodreads, Facebook, and Amazon. It's therefore not enough to mention my website only on YouTube, as not everyone will even see the YouTube page.

2) The text flashes by too fast in parts: Now this is a hard one. My problem is that I'm a speed reader, as in a super speed reader, as in I read Twilight in one day and part of another book too. When the last Harry Potter novel came out, my husband and I were both reading it on a plane. I sat on his right because I was soon one page ahead of him, and within an hour, I was half the book ahead of him. Therefore, I do not have a good concept of how long it takes people to read the text. If they can't read it, that's really ineffective. I'm not sure I was able to fix this one entirely, but I think I made it better.

3) The placement and formatting of the text is weird in places: "Her boyfriend is devoted" has a weird indent in part of it. "the senior class psycho" displays right over a large white portion of the picture for a long time, and worst is the end. I have my sand castle image there, and you'll note the title and my name are positioned to crash right into it. All of this was due to my using Microsoft Movie Maker and it's not intuitively obvious how to position text with that program. I finally figured out that if I had blank lines before or after the text, that would move it up or down the screen.

4) Poor timing of images: I couldn't fix all of this because I don't really know what I'm doing, but where possible I tried to line up more of the image changes to the beats in the music. I think Microsoft Movie Maker offers very limited capability on that score. Some of the images are too slow, like the diary excerpts. You don't actually need to read those, so those can flash by much faster and just give the gist.

5) Too much text in some frames: I really was conscious of how long the whole trailer was because a lot of ones I've seen go on too long. But I figured out in the end that this was a scripting issue more than a trailer editing one. Trailers that go on too long try to cover too much of the plot and get into subplots. Here my experience submitting manuscripts came in very handy. I only talk about the central plot with just a few hand waving hints to subplots in the setup. Given I'd kept the script tight, I could afford to take more time to display less text per frame and keep it on screen long enough for the person to absorb it.

Is the final product perfect? No it is not, but I think it is better, and given it's my first ever book trailer, it's not a complete disaster. See what you think:

On Publicity

A friend of mine tweeted this link that is supposed to be a spoof of an author self promoting. It is hilarious, but alas, not much of a spoof. People really do go to extremes to promote their books. From my viewpoint, this has been veeery interesting to watch. I started my writing odyssey as a Clarion West student and from there was invited into a high caliber writers group, full of writers who were published the traditional way, by publishers. Some of them are quite famous. Ten years ago, anyone who wanted to be a real writer didn't get their hands dirty doing self promotion. The writer's job was to write. Some gained a competitive edge by hiring publicists, sending out review copies, doing interviews, setting up signings and that sort of thing, but would never, ever go around flogging their books.

Then came the indie movement, and with it a whole new species of writer. One who can't access the traditional publicity channels, so must find other ways to stand out from the crowd. The result, a lot of people resorting to extreme and even underhanded measures to get word out about their book. People will get their friends to leave comments on Amazon - and I don't mean friends who liked the book and are just nice people. I have a few of those. I mean a legion of "friends" who're out to stuff the ballot box. Said friends will also downgrade bad reviews to try to get them to disappear, and quite a few of these "friends" are the writer themselves, working from a newly created account on Amazon or Goodreads.

Now I stand with a foot in each camp. I've kept Emily Mah traditional, but I took my chick lit moniker, E.M. Tippetts indie. This means I've had to tackle the publicity issue head on and come up with what I am and am not willing to do. In fact, I went indie specifically to learn about publicity, to figure out if there's any way I can influence sales while still keeping my writing goals and my respectability.

When I began this, anything that seemed at all like talking myself up was anathema. I tried to make E.M. Tippetts a website and put good review quotes on it and all that, and despised it. I tore out most of the marketing stuff and started over, and spent more time on things like a cool header that was fun to make and a really nifty background I found. I played with Amazon widgets, again trying to make the site pretty. I didn't feel desperate for sales, so I didn't want to act desperate. Eventually, months later, when book bloggers whom I love and respect gave me nice reviews, I excerpted them on the site, as much to thank them as to have those on display for potential readers.

And I hit the Twitterverse, where I made myself try every technique I could find - short of the fraudulent and spamming ones - to see if any worked. What I found? Being obnoxiously forward does actually increase site hits and move sales. But I really don't like it. Nowadays I do what's comfortable for me, which is just make a lot of silly comments and send an individual tweet to every new follower I get. I rarely ever talk about writing unless someone asks, and not about my own if I can avoid it. I have made a lot of new friends in the Twitterverse, and get a lot of complements on my site. I'm happy in my niche, comfortable, and move a lot more books than I could ever have hoped to if I refused to get my hands dirty.

Through this process I've learned exactly what I set out to learn, which is how to sell more books and still be me. Now, I don't think E.M. Tippetts is set for world domination (she writes Mormon chick lit), but I think she's taught Emily Mah quite a lot about putting yourself out there and taking control of your own sales destiny.

So what are everyone else's stories about publicity? What have you tried or what do you want to try? What scares you the most? What scared me the most was turning into one of *those* authors, the kind who have car full of their self pubbed novel that they try desperately to sell anywhere they can, firmly believing that's the path to the NYT Bestseller list (I know multiple people who've been on that list. Believe me, it doesn't work that way.) The truth is, once you are who you are, being a little more forward with your art will help more than harm you. Unless you really are desperate and unscrupulous...

Bookstore Inspiration

Sometimes writers need a little inspiration, a kick to propel them forward. When I feel like my writing time becomes sluggish and I lack motivation, I head to the bookstore. It doesn’t matter which one, even the library works, as long as there are scads of books, that’s where I gravitate.



Once there, I head to the YA section. Why? Because I like YA, I read YA, but more importantly, I write YA. Then, I look for books written by my friends, and I stare at the shelf, imprinting the image of their book sitting there in the wild, waiting to be claimed by some hungry reader. And then I imagine mine perched on the shelf, shiny and full of promise. Let’s call it tangible hope—the kind you can wrap your hands around and smell. And that’s just what I do. I pick up their amazing creations, crack the covers and inhale hope.

I’ve spent hours this way, roaming from one book to the other, and then I leave, stuffed with optimism and hungry, too. Hungry for my day when my books will stand next to these others, ready to fill someone’s cravings, or maybe even bring them hope in the form of bookstore inspiration.